epic whitening™ activated charcoal fluoride free toothpaste
Say hello to naturally friendly™ whitening. Our Epic Whitening toothpaste with activated charcoal is a fluoride-free formula designed to gently remove surface stains, leaving your smile brilliantly bright. It’s thoughtfully formulated with high-quality ingredients to clean and freshen your mouth, so you can brush happy and show off your shine.
The Power of Activated Charcoal
This black paste works like magic for a white smile. We use activated charcoal made from sustainable bamboo, a highly porous material that works to adsorb stains from things like coffee, tea, and wine. It’s a gentle, natural way to polish your teeth and lift surface stains without using harsh ingredients like peroxide.
Formulated for a Friendly Brush
At hello®, we believe you shouldn’t have to choose between what’s effective and what’s good for you. That’s why our formula is:
- Enamel-Safe for Daily Use: Gently removes plaque and surface stains with regular brushing, so you can use it every time you brush for maximum friendliness.
- Naturally Freshening: Infused with fresh mint to leave your mouth feeling clean and your breath smelling fantastic.
- Thoughtfully Formulated: We’ve left out the stuff you don’t want. This paste is free from fluoride, peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS/sulfates, parabens, and titanium dioxide.
Choose Friendly™: Our Promise to You and the Planet
✓ Leaping Bunny Certified & Vegan: We are proud to be 100% vegan and are never, ever tested on animals. That’s the friendly way.
✓ Made in the USA: Proudly formulated and manufactured in the USA with globally sourced, high-quality ingredients.
✓ Expert Endorsed: “For patients seeking a fluoride-free whitening option, a toothpaste with hydrated silica and activated charcoal can be effective at removing extrinsic stains. A brand like hello®, that avoids harsh ingredients like SLS, is a gentle choice for daily use.” – **Dr. Nourhan Adel, Cosmetic Dentist, Cairo**.
✓ A Note on Charcoal: Get the facts. Read the information on the use of Charcoal in toothpaste from the American Dental Association (ADA).
How to Use
Apply at least a 1-inch strip of the paste onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute, twice a day (morning and evening), or as recommended by a dentist. Look in the mirror, dig your black paste, and smile.
*Disclaimer: Whitens by removing surface stains. Results may vary.
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